This TV features a roll-up screen that can be used in three scenarios. In the “Zero” mode, it serves as a Hi-Fi speaker that can be controlled by voice and gestures. In the “Line” mode, the screen becomes part of the interior by rolling down to a 54:9 format for displaying photos or animations. In addition, it can also serve as an information centre for controlling IoT devices via a user interface that features in minimalist black-and-white with filigree icons. Finally, in “Full View” mode, the screen is a TV.