Monthly Magazine, Design Manual

LG U+ Smart Guide Book

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The “U+ Smart Guide Book” is a customer magazine published monthly that informs its target group about rates, cell phones and services. The guide book takes a look at readers’ communication life and is provided to customers at LG stores. In addition, a design manual, which defines the style and visual identity, informs sales staff about the correct application in the store. It shows the standardised manufacturing process and the “Look & Feel” to create a consistent environment for staging the brand in stores.

  • Client:
    LG Uplus Corp., Seoul
  • Design:
    MOMO Design Inc., Seoul
  • concept:
    Ki-Young Noh
  • graphic design:
    Ji-Hun Yun