Beverage Packaging

LI SHI ZHEN

This packaging design for herbal wine is inspired by the story of the famous medical scientist Li Shizhen who lived in China’s Ming Dynasty. It envisions his travels in search of authentic herbs, as this corresponds to the product’s concept of “herbal fermentation and careful brewing”. The bottle is engraved with mountains, while water waves and herbal leaves are carved on its bottom. The green colour of the bottle and box reflects the characteristics of this wine fermented with herbs. Simple graphics show the history of Li Shizhen’s medicine collection and underline the brand’s ambition to inherit his spirit of seeking authentic medicinal materials.

Red Dot