RIBAG is one of the leading manufacturers of modular energy-saving lights and lighting systems. The products are marked by their functionality and stand for supreme design and quality standards. Yet these core qualities of the brand were not expressed in the existing corporate design. The redesign now achieves a functional and consistent appearance, which reflects the high quality of the products. The corporate design is characterised by clear and reduced forms, well thought-through down to the last detail. With the motto “Light in Shape”, the word mark, imagery, website and publications were redesigned. They are complemented by a new iPad application for customers and retailers as well as an image film on “The Fascination of Light”.