Food Packaging, Gift Box

Liebensmittelei – Food for Soul

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The idea behind this product is that a careful selection of groceries and delicacies packed into an appealing theme box with an unusual graphic design turns food into food for the soul and, thus, makes a perfect gift for loved ones. With an extravagant design and unusual messages, the gift boxes, which are produced for various occasions and in limited editions, create a strong contrast to conventional products of this kind. The regionally produced boxes are made of environmentally friendly cardboard to fulfil the underlying principles of sustainability. The first series features three different themes: Deluxe, Tyrolean and organic products.

Credits
  • Client:
    MPREIS Warenvertriebs GmbH, Völs
  • Design:
    MPREIS Warenvertriebs GmbH, Völs
  • creative direction:
    Julia Therese Mölk
  • concept:
    Stefan Österreicher
  • graphic design/illustration:
    Stephanie Schumacher