Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Facade Design

Lieblingsmakel

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“Lieblingsmakel” (Favourite Blemish) is based on a social media survey on the question “What flaw do you love on yourself?” The aim of the project is to encourage people to not only accept their flaws but possibly even cherish them and to share them proudly with others. On the BIX media facade of the Graz Art Museum, the approach is continued in public. The online answers run alternating with minimalistic body images across the curvaceous facade. Thus staged effectively, the messages invite the spectators to follow the role models and treat themselves with similar benevolence.

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