Red Dot Design Award
Brand Identity

LIFEPLUS

LIFEPLUS | Red Dot Design Award

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LIFEPLUS is a brand created by Hanwha financial group, focusing on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. When the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot from the movement visualising a spirit of dynamic change. The logotype uses precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends. And it is applied not only to products but also to space in order to enhance the brand experience.

Red Dot Design Award

LIFEPLUS | Red Dot Design Award
LIFEPLUS | Red Dot Design Award
LIFEPLUS | Red Dot Design Award
LIFEPLUS | Red Dot Design Award