Red Dot Design Award
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The minimalist product philosophy of a German manufacturer by the name of Lightweight is reflected by the company website. Visualised through the creative concept and presented via expressive black-and-white photography is the perfect nature of the products. Emotive videos are juxtaposed with real racing shots, which are interwoven with technical details and surprising animations, just like the carbon fibres of every wheel. The website offers its target audience a wealth of information, ranging from sponsoring right through to the pick-up service and the company’s history.

Red Dot Design Award

  • Client:
    CarbonSports GmbH, Friedrichshafen
  • Design:
    Stockhausen Group GmbH
  • creative direction:
    Mario Stockhausen
  • text:
    Benjamin Baumann
  • strategic planning:
    Markus Vetten | Red Dot Design Award | Red Dot Design Award