LiheSmart

LiheSmart is a one-stop platform, integrating departments such as a pharmacy, a convenience store, a cosmetics section and a beauty clinic. The multi-functional service concept differs from traditional chain pharmacies by offering a more comprehensive shopping experience. To convey these values, the brand design comprises a striking symbol and a visual system that is flexible and easily adaptable. The creative work focused on establishing an emotional brand identity, with a woodpecker serving as inspiration. The three-dimensional logo featuring an abstract contour of this intelligent bird conveys a sense of friendliness.