Red Dot Design Award
Computer Animation, Corporate Film

Like Shadows

Like Shadows | Red Dot Design Award

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With the aim of positioning the 3C-oriented department store Syntrend and encouraging people to reflect on consumerism before impulsively purchasing things, 12 huge pillars surround visitors when entering the ground floor. Covered by 16 sections of 60-inch LCD screens, these pillars feature three sets of moving images. Using modern dance choreography, the slit-scan photography technique and slow-motion live action shooting, the films’ themes are “materialism as our shadows”, “ideal lifestyle” and “the mind game of shopping”.

Red Dot Design Award

  • Stylist:
    Six p.m., Taipei City
  • Chief Choreographer:
    Ya Ting Chang, Taipei City
  • Head of Design:
    Han Chieh Chen, Taipei City
  • Production:
    Cotton, Super Add, Taipei City
  • Film Direction:
    Jason M Tseng, dosomething studio
  • Design:
    dosomething studio, Taipei City
  • Client:
    Syntrend, Taipei City
  • Creative Direction/Art Direction:
    Tsung Hsin Wang, dosomething studio
  • Music/Sound Design:
    Pongo Peng, Taipei City
  • Photography:
    Chung Lun Wu, Taipei City
Like Shadows | Red Dot Design Award
Like Shadows | Red Dot Design Award