These fine Lindt chocolates were created for the target group of passionate women with a highly developed style consciousness. The aim in designing the packaging was to address the target group on an emotional level and bind them to the brand in their daily enjoyment of chocolates. This was realised through a classic and classy appearance that illustrates the central motto that “every woman should feel like a diva”. Inspired by classic divas such as actress Audrey Hepburn, the packaging is reminiscent of valuable jewellery chests or necklace presentation boxes, and aimed at embodying luxury and enjoyment in a charming and self-confident manner. In reference to classic fragrance labels, the colours selected were simple blacks and whites, while the black bow with its gold charm recalls high-quality lingerie wrappings.
Statement by the Jury
This packaging combines all its elements into an elegant expression of quality and luxury. It really appeals to the feeling one can have from the word diva. The concept exudes an overall powerful appearance with a branding design for the outside of the packaging that perfectly symbolises the essence of a diva. Harmoniously implemented, the chocolate is thus presented in an exclusive premium look.