Starting as Character Emoticon for a mobile messaging app, Line Friends became an independent company. In order to further establish its professional image, a new corporate identity was developed. By utilising basic logos, colours, fonts and hundreds of source characters made for emoticons, possibilities for expression and expansion have been left open as much as possible. From business cards, employee ID cards and signage to interior design, everything was created to display the wit and individuality of the company‘s identity. The nine different types of business cards create a friendly atmosphere.