New employees of the computer and technology company LINE are being awarded an exclusive welcome kit as an introductory gift to help them identify themselves with their new employer right from the start by gaining a valuable experience in connection with the brand. Packed in a practical, resealable box made of cardboard, the LINE Welcome Kit includes a welcome card, a task checklist, gift vouchers and a planner, as well as other items that are useful in everyday work such as pens, magnets or a cup. All elements feature unobtrusive, warm colours such as green and grey, as well as a friendly and clear appearance that reflects both the appreciation given to the new employee and the style of communication that the company and its overseas subsidiaries cultivate. The experience induced by the welcome kit makes employees feel connected immediately to the company and evokes a sense of belonging.
Statement by the Jury
The LINE Welcome Kit is an excellent example of a brand experience for new employees. Thought-through down to the last detail, the box and all of its content are harmonised in a very beautiful, minimalist design. The products and graphic design merge into perfect unity and are useful for much more than just the work. They convey a sense of attention and appreciation.