Red Dot Design Award
Beverage Packaging

Liquor for Se-Lovers

Liquor for Se-Lovers | Red Dot Design Award

Back Download

“Liquor for Se-Lovers” is an extract from ecological, pollution-free tea made in Enshi, China, known as “the city of Se in the world”. Made with this tea, the beverage contains rich microelements from the healthy “Se” substance. The design features printing reduced to a minimum to fully embody the appeal of the liquor’s original ecological qualities, while the environmentally friendly packaging paper has the entire pattern of the countryside embossed. The piled-up rings of differing depths denote the local terraced tea gardens. The concept of a club-shaped lid and of a naturally revealed bottle body gives rise to a peaceful and natural look.

Red Dot Design Award

Liquor for Se-Lovers | Red Dot Design Award
Liquor for Se-Lovers | Red Dot Design Award
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy