Red Dot Design Award
Packaging

LKY Tea Set

LKY Tea Set | Red Dot Design Award

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The packaging design of this range of tea is aimed at a young target group, inviting them to drink more traditional tea. The names given to the teas – Mr. Plumflower, Mr. Orchid, Mr. Bamboo and Mr. Chrysanthemum – personify the four tea flavours in a modern way. Ancient-looking ink drawings against bright background colours have a high emotional appeal and convey vitality. The set package with four harmoniously balanced tea flavours is particularly decorative and thus provides an incentive to buy the product.

Red Dot Design Award

Credits
  • Client:
    Lam Kie Yuen Tea Co., Ltd., Hong Kong
  • Design:
    Box Brand Design Ltd., Hong Kong
  • Printing:
    Jackit Wong, Printism Service Company, Hong Kong
LKY Tea Set | Red Dot Design Award