Red Dot Design Award

Loewe 3D

Loewe 3D | Red Dot Design Award

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Loewe meets the trend towards 3D television that harbours a lot of potential for the home entertainment area with its own premium concept. Within a large-scale teaser campaign for the planned introduction of a new generation of 3D TVs in Full-HD LCD technol-ogy with LED backlighting in the first quarter of 2011, these clearly designed posters are supposed to awaken the interest of a demanding target group. Typographical and architectural 3D elements visualise the new technology in a very distinctive way.

Red Dot Design Award

  • Client:
    Loewe Opta GmbH, Kronach
  • Design:
    Scholz & Friends
  • head of advertising:
    Martin Pross
  • creative direction:
    Matthias Spaetgens, Wolf Schneider
  • art direction:
    Gito Lima (Freelancer), Juergen Krugsperger
  • graphic design:
    Désirée Denner