“Just tap” is the simple operating instruction for the new Logitech video conferencing system TAP. In the corresponding online video, this instruction is taken literally and transported into the world of dance: instead of lengthy explanations, the IT staff member uses a tap routine to help educate his co-workers. The video consciously plays with the viewers’ expectations, ending a classic video conferencing situation with a rousing dance routine and conveying the central product feature in a humorous and memorable way.
Logitech, Newark, California, USA
Newark, California, USA
Bonfire Labs, San Francisco, USA
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