Packaging Design

Łomża Unpasteurised

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The bottle shape and label design of this beer intentionally evoke nostalgic associations with a socialist-era beer, intended as a homage to the time when the Polish brewery in Łomża was built. Back then – due to a lack of high-quality paper – more monochrome labels were used in lieu of coloured ones. In addition, non-pasteurised beer was sold in small, characteristically shaped bottles. This antiquated look has been newly interpreted and enhanced with such details as appealing designs on the bottle caps.

Credits
  • Client:
    Browary Regionalne om a, Warsaw head of marketing Radosław Kasyk project management Maciej Ładwiński
  • Design:
    Touch Ideas, Warsaw
  • creative direction:
    Maja Ganszyniec
  • graphic design:
    Marcin Krygier
  • strategic planning:
    Bartłomiej Serafiński