Red Dot Design Award
Packaging

LongFeng Dafa

LongFeng Dafa | Red Dot Design Award

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In China, the traditional table game mah-jong is a popular nationwide pastime, with players often smoking cigarettes during the game. Hence, the packaging design of this cigarette brand uses the pictorial language of known gaming tiles to visualise the brand name LongFeng. The shape of the well-known character “Fa” is formed using the dragon and phoenix totems from Chinese mythology, employing the technique of mah-jong pattern carving. Furthermore, the white-and-green classical combination immediately conveys the connection with the game.

Red Dot Design Award

Credits
  • Design:
    TigerPan Packaging Design Lab., Shenzhen
  • Art Direction:
    Tiger Pan
  • Client:
    TigerPan Packaging Design Lab., Shenzhen
LongFeng Dafa | Red Dot Design Award