The Lotte Affiliate Corporate Social Responsibility Report 2015 represents the endeavours of five Lotte Group affiliates in advancing customer relationship management (CRM). The cover page illustration places these affiliates together with their stakeholders. To improve readability, corporate strategy details are briefly described, while the straightforward and simple design tones indicate sincerity. The first section, entitled “think, communicate”, features interviews and miniature portraits of stakeholders. The second section, “dream together” for a sustainable future, describes representative CRM initiatives and the vision of each affiliate, along with their photo.