Brand Design

Lotus Impression

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The brand design of the Chinese restaurant “Lotus Impression” is designed entirely in black and white: from the interior design to the advertising media, it creates a contemporary brand identity that evokes associations to the topics of health and interaction. Chinese ink paintings and an abstract logo are found on a wide range of advertising materials. The logo shows two brindled lotus leaves juxtaposed harmoniously as graphic elements, awakening allusions to the maxims of Tai Chi. The recommendation card features a perforation, so that a business card can be separated from it. Also, the tableware and chopstick sleeves are consistent with the aesthetically appealing brand identity.

Credits
  • Client:
    Lotus Impression Hunan Restaurant
  • Design:
    cac110 Creativity Advertising Co., LTD, Beijing
  • creative direction/art direction:
    Xiaohui Xi
  • concept/graphic design:
    Xiaohui Xi