Red Dot Design Award


Lululux | Red Dot Design Award

Back Download

Lululux was conceived as a humorous game of re-signification that questions players’ perceptions. It features 20 napkins, six place mats and eight coasters, each silk-screened with one of the 34 fragments, creating a multiplicity of reading possibilities. As such, it is designed to serve as a transformative element of the reading experience. Lululux is unbound by fixed structures, but rather spread across a narrative dining set. Readers are invited to read it sequentially, one format at a time. However, if readers decide that this book is not their thing, they can use it for setting the dinner table.

Red Dot Design Award

  • Client:
    Lote 42, São Paulo
  • Art Direction:
    Gustavo Piqueira
  • Design:
    Casa Rex, São Paulo
  • Design Assistance:
    Marianne Meni
  • Graphic Design:
    Gustavo Piqueira, Samia Jacintho
Lululux | Red Dot Design Award
Lululux | Red Dot Design Award
Lululux | Red Dot Design Award