Orientation System, Logo Design

Luna Lake

Back

Luna Lake is a romantic Chinese city park with a moon-shaped lake at its centre. The branding design takes up this theme and defines the Chinese character for “luna” (moon) as the key visual element. It reproduces the visual feel of the lake through diffusion and gradual colours to enhance the romantic atmosphere of the park. The logo in the form of a round box is made of transparent frosted resin. Interacting with the box, blue light panels installed at certain angles on the inside create lighting effects and signs, making the logo look like a tranquil and beautiful crystal moon.

Credits
  • Client:
    Biyuan Holding Co., Ltd., Zhengzhou, China
  • Design:
    ToThree Design, Beijing, China
  • Design Team:
    Rui Zhang, Wenbo Liu, Linna Zhang, Jinxiao Gao
  • Creative Direction:
    Yang He
  • Technical Direction:
    Yang He, Xuhui Jiang