In order to make the torches and bicycle lamps produced by the manufacturer Lupine relevant and accessible to a design-oriented target group beyond professional cyclists, this campaign shows off the products as design objects. Since there were so many ideas for the redefinition of the brand, they were published on Facebook and customers were invited to have a say in the final decision. The optimised result was a cost-effective promotional item, which was equipped with lights by the manufacturer and thus transformed into an aesthetic indoor lamp.
Lupine Lighting Systems GmbH, Neumarkt
Maximilian Schmid, Academy of Fine Arts Munich
Prof. Urs Greutmann, Academy of Fine Arts Munich
Stephan Ganser, Manfred Feiger, Publicis/Pixelpark, Munich