Red Dot Design Award
Food Packaging

Lycka Frozen Yogurt

Lycka Frozen Yogurt | Red Dot Design Award

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In contrast to conventional ice cream or frozen yogurt containers, Lycka Frozen Yogurt comes in a white, square-shaped, foldable box with a sticker on top to be opened and closed. The logo is not limited to the front of the box, instead extending around the sides. The logo’s colour adapts to the respective fruit or flavour of the organic yogurt. The range of colours for the packaging is kept minimal, any kind of serving suggestions or pictures have been omitted, while a mosaic design pattern underlines the individual style of the product.

Red Dot Design Award

  • Client:
    purefood GmbH, Hamburg
  • Design:
    BVD, Stockholm
  • Graphic Design:
    Karin Boström
Lycka Frozen Yogurt | Red Dot Design Award