Macaron Lip Balm has a sweet and refreshing fragrance, which with its size and bright colours is reminiscent of the French baiser confection of the same name. The main target group includes teenagers and young women. The container looks like a baking sheet with various patterns. The packaging case is transparent so that the monochrome lip balm containers can be seen from the outside. Featuring visually inviting hues and a container that is very pleasing to the touch, the packaging design motivates frequent use of the product.