Red Dot Design Award
Book

Madagaskar – Look and Feel

Madagaskar – Look and Feel | Red Dot Design Award

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The book “Madagaskar – Look and Feel” approaches the island’s great variety of flora and fauna in a minimalist way. The variety is represented by a simple sign, which varies in colour and form. The circular eyes of the lemurs living on Madagascar, in particular, were used as a template for the shape of the sign. The sign’s variability illustrates the process of evolution, just as the flora and fauna of Madagascar have taken advantage of the environment on the island through mutation and assimilation.

Red Dot Design Award

Credits
  • Client:
    IN.D Institute of Design Düsseldorf
  • Design:
    Lisa Lufen, Cologne
Madagaskar – Look and Feel | Red Dot Design Award