The Pius Schäfler AG wants to use corporate publishing to set itself apart from other traditional Swiss companies. Its Magazine No. 3 is entitled “extra heft” and is particularly striking with its colour scheme. Both the cover and individual inside pages are printed in phosphorescent neon colours, making the magazine luminous under black light. The 98-page customer magazine offers diverse content, imaginatively matched to the company’s decorative products. The creative approach to the topics is underpinned by an attractive layout and font style.