Red Dot Design Award
Food Packaging

Maggi Bouillon Nature

Maggi Bouillon Nature | Red Dot Design Award

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Maggi Bouillon Nature is the brand’s first bouillon with entirely natural ingredients. In order to stand out visually from the classic bouillon range, the agency developed a packaging that is noticeably different. The typography and illustrations, as well as the type of paper, were chosen to emphasise the product’s naturalness and simplicity. In order to target a health-conscious audience, the natural recipe and its main ingredients are not only depicted but also named, resulting in a refreshing bouillon packaging.

Red Dot Design Award

  • Art Direction:
    Alexandre Guignard
  • Design:
    ARD Design Switzerland, Vevey
  • Client:
    Nestlé Suisse SA, Vevey
  • Graphic Design:
    Dylan Abt