Red Dot Design Award
Food Packaging, Brand Design

Maggi Sesame Street

Maggi Sesame Street | Red Dot Design Award

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With the concept of individual characters, the packaging design for the Gewürzquickies product line aims to appeal to a younger target group in particular. Thus, “Ernie Egg” stands for egg dishes, while “Paula Potato” represents baked potatoes or comparable potato dishes. The carefully elaborated illustrations of the characters and the cheeky text concept turn the products into eye-catchers on supermarket spice shelves. A new product experience is also created by the design of the folding boxboard with its natural-looking, matte outside and glossy-coated inside.

Red Dot Design Award

Maggi Sesame Street | Red Dot Design Award