Red Dot Design Award
Food Packaging

Maggi – Year of the Horse

Maggi – Year of the Horse | Red Dot Design Award

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Nestlé’s Maggi, a product with global presence, looks back on a success story of more than 120 years. To celebrate the Chinese Year of the Horse, a limited edition of the iconic liquid seasoning bottle was launched on the French market. This edition comprises three different label designs. Charming key visuals show artistically appealing horse drawings. The design concept uses different illustration styles and extends the brand’s typical colour palette with unusual colour shades. Year after year, these collector’s packagings add a unique touch to consumer’s kitchen.

Red Dot Design Award

  • Client:
    Nestlé France SAS, Marne-la-Vallée
  • Design:
    ARD Design Switzerland, Vevey
  • Art Direction:
    Steve Pierrehumbert