Red Dot Design Award
Retail Packaging

Magic Tape

Magic Tape | Red Dot Design Award

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This invisible tape is able to make tears in paper magically disappear. Accordingly, the packaging for this product had to fulfil similar wondrous qualifications. And it does: it makes the tape inside the box magically disappear. The disappearance, illusion-like effect was achieved by means of a specially designed ultra-thin mirror that makes the box look empty. The slanted position of the mirror inside the box creates a hollow space in the back part of the box, where the tape lies hidden and “invisible”.

Red Dot Design Award

  • Client:
    3M Deutschland GmbH, Neuss
  • Design:
    Kolle Rebbe GmbH, Hamburg
  • Creative Direction:
    Sascha Hanke, Rolf Leger, Alexander Hesslein, Marc Hässicke
  • Art Direction:
    Zillah Beese
  • Text:
    Tim Bozek
Magic Tape | Red Dot Design Award