Brand Identity


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The brand identity for Maison-Bio supports the objective to establish the organic cosmetics brand as market leader in Italy. The company’s communication combines the biological quality of the products with the glamorous character of the brand. The task included the creation of the name, the design of the logo, packaging solutions as well as integrated online and offline communication tools. The identity is characterised by an iconic style together with an essential packaging that plays with the colours black, green, white and gold.

  • Client:
    La Gardenia Beauty Spa, Grosseto
  • Design:
    Nascent Design, Milan
  • head of marketing:
    Cristiano Catania
  • creative direction:
    Massimiliano Bosio
  • art direction:
    Mara Fornasier
  • project management:
    Sofia Negri