Make a Difference – adidas Group Annual Report 2014

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With the title “Make a Difference”, the 2014 annual report of adidas AG presents the sporting goods manufacturer’s course at the end of its “Route 2015”. In a self-sufficient summary, the reporting lends insight into the strategic future prospects of the company and documents the assets of a global brand with German roots: product innovation, tradition and dedicated employees are vividly illustrated in appealing photo series and reports. The page layout benefits from a bright colour palette, while the title highlights every single page.

Credits
  • Client:
    adidas AG, Herzogenaurach
  • Design:
    Strichpunkt Design, Stuttgart/Berlin
  • Photography:
    Tim Hufnagl, Erlangen
  • Photography:
    Dirk Bruniecki, Munich
  • Printing:
    Eberl Print GmbH, Immenstadt