The desire for deceleration and a healthy lifestyle is growing in Korea. This tea beverage package illustrates girls experiencing a healthy lifestyle in different outdoor environments. At the same time, it conveys basic product information with a depiction of the natural key ingredients. Thus, the illustrations create a distinctive yet consistent and strong visual identity, while also shifting the brand’s target group to young women between 20 and 30 years of age who are following the slow lifestyle trend.
Uzin Hwang, Areum Han, Suna Park, Justin Yi, Jackie Lim