Audio Branding

Manner Sound Logo

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Manner’s brand identity is based on two historical pillars, the Viennese ori-gin and the close bond to St. Stephen’s Cathedral, also used for the visual logo on the Manner product packaging. The new sound logo expresses the brand identity within a few seconds. It consists of a six-tone melody played in pizzicato style, which gives it a cheerful and delightful air and reactivates the original music of a Manner jingle used in the 1970s, followed by an original recording of the famous “Pummerin” (“Boomer”), the bell of St. Stephen’s Cathedral, to represent the cultural origin of the brand.

  • Client:
    Josef Manner & Comp. AG, Vienna, Austria
  • Design:
    WESOUND GmbH, Berlin, Germany
  • Music/Sound Design:
    Frank Schimmelpfennig
  • Strategic Planning:
    Cornelius Ringe
  • Film Production:
    Nikolaus Logothetis
  • Creative Direction:
    Carl-Frank Westermann
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