Packaging Design

Mannings Suntan Products – UV Cut Series

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With a sunny yellow colouring, this brand identity and packaging design references the primary benefit of using the associated product line. A puristic packaging design plays with the colour contrast of dark blue writing on a monochrome box. A round embossment – contrasted with a dark blue semi-circle – symbolises the sun. The modern and fresh visual identity of the Mannings brand predominantly appeals to a target group that makes buying decisions based upon image.

Credits
  • Client:
    Mannings, Hong Kong
  • Design:
    Metta Communications, Hong Kong
  • head of marketing:
    Athen Chung
  • creative direction:
    Ringo Hui
  • art direction:
    Ringo Hui, Wicky Yau, Terrance Chin