The corporate branding for the Bavarian woodworking machines company Otto Martin Maschinenbau leads the corporate identity, previously derived from interviews and workshops, in a new direction. The outcome is a content-driven and formal concept that expresses itself through visual language and typography. The existing colour code was rearranged to reflect the cycle of nature in order to promote, as the core statement, the longevity of the products’ life cycles. The presentation of categorised products was thus reinvented to reflect highly appraised “Made in Germany” quality.
Lea Wigger, Jill Fingerhut
Otto Martin Maschinenbau GmbH & Co. KG, Ottobeuren, Germany