Red Dot Design Award
Poster Illustration

Mateus, Marcos, Lucas & João

Mateus, Marcos, Lucas & João | Red Dot Design Award

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Historicised initials, used in the Middle Ages as emblematic visual icons to mark the start of a written passage, have been turned into symbols of contemporary life in the 21st century in these posters. Inspired by the question of what meaning such initials could hold today, they do not refer to biblical themes such as Jesus, the apostles or miracles. Instead, they depict elements from daily life in our era, such as traffic jams, fast food and frustration. In addition, the forming of the words EU (I) / NÃO (NO) in a set of two posters, which spell EU NÃO (I DON’T) or NÃO EU (NOT ME), contributes to painting an ironic and distinctive portrait of our times.

Red Dot Design Award

Credits
  • Client:
    EDUSP, São Paulo
  • Design:
    Casa Rex, São Paulo
  • Art Direction:
    Gustavo Piqueira
  • Graphic Design:
    Gustavo Piqueira, Samia Jacintho, Deiverson Ribeiro
Mateus, Marcos, Lucas & João | Red Dot Design Award
Mateus, Marcos, Lucas & João | Red Dot Design Award
Mateus, Marcos, Lucas & João | Red Dot Design Award
Mateus, Marcos, Lucas & João | Red Dot Design Award