Type Family

Mateus, Marcos, Lucas & João Initials

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These three alphabet sets present a contemporary take on illuminated medieval historiated initials, bringing them into the 21st century. Initially used to mark the start of a written passage, over time they gained visual protagonism, illustrating medieval texts. But what if initials were designed for today? Instead of Jesus, apostles or miracles, each letter would depict elements from daily life in the modern era: traffic jams, fast food, frustration. The initials form three differently sized, scalable sets of the basic Western alphabet comprising twenty-six letters.

  • Client:
    Casa Rex, São Paulo
  • Design:
    Casa Rex, São Paulo
  • Art Direction:
    Gustavo Piqueira
  • Typography:
    Gustavo Piqueira, Deiverson Ribeiro