Red Dot Design Award
TV & Cinema Commercial

Mechanics

Mechanics | Red Dot Design Award

Back Download

This clip wants to convey the message that only the Audi Service is tailored to Audi vehicles and that it alone can guarantee good results, thanks to its technical expertise. Illustrating the motto “Don’t let your Audi fall into the wrong hands”, the commercial shows the ride of an Audi to an authorised service centre, all the while being doggedly trailed by a horde of mechanics who are fiercely jockeying to get their hands on the car. The commercial was designed for both TV and cinema and is complemented by print and online campaigns.

Red Dot Design Award

Credits
  • Client:
    AUDI AG, Ingolstadt
  • Design:
    thjnk berlin gmbh, Berlin
Mechanics | Red Dot Design Award
Mechanics | Red Dot Design Award
Mechanics | Red Dot Design Award
Mechanics | Red Dot Design Award