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Corporate Design

MEDICAL MAGIC

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Actelion is a biopharmaceutical company. Its visual identity is based on the idea “From medical industry to medical magic”. The imagery is generated using an innovative image processing technique, especially developed for Actelion, that displays the smallest possible entity – digital molecules. The images capture the invisible, magical moment when an idea is transformed into a solution and a molecule becomes a medicine – Medical Magic. The result is a corporate identity that visualises scientific precision in a striking and multicoloured design.

Red Dot

Credits

Client:

Actelion Ltd, Allschwil
Design:

Interbrand, Zürich
creative direction:

Andreas Rotzler
customer advisory service:

Gernot Honsel, Dr. Ulrike Grein
graphic design:

Damien Julien, Claudia Roethlisberger, Julia Gleichauf, Janina Berger
3d design:

Helga Capitaine, Michaela Burger, Janina Lamers
software development imagery tool:

Onformative, Berlin

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