Red Dot Design Award
Corporate Design

MEDICAL MAGIC

MEDICAL MAGIC | Red Dot Design Award

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Actelion is a biopharmaceutical company. Its visual identity is based on the idea “From medical industry to medical magic”. The imagery is generated using an innovative image processing technique, especially developed for Actelion, that displays the smallest possible entity – digital molecules. The images capture the invisible, magical moment when an idea is transformed into a solution and a molecule be­comes a medicine – Medical Magic. The result is a corporate identity that visualises scientific precision in a striking and multicoloured design.

Red Dot Design Award

Credits
  • Client:
    Actelion Ltd, Allschwil
  • Design:
    Interbrand, Zürich
  • creative direction:
    Andreas Rotzler
  • customer advisory service:
    Gernot Honsel, Dr. Ulrike Grein
  • graphic design:
    Damien Julien, Claudia Roethlisberger, Julia Gleichauf, Janina Berger
  • 3d design:
    Helga Capitaine, Michaela Burger, Janina Lamers
  • software development imagery tool:
    Onformative, Berlin
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award
MEDICAL MAGIC | Red Dot Design Award