Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Poster Series

Meeting Point for Innovations

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The aim of this poster series was to generate interest among convention visitors for the Meetingpoint for Innovations, a special exhibition area for hardware and software solutions as part of the Finanz Informatik (FI) management congress. The complexity of the “technical support” service offer – focusing on key questions such as “Who is faster? The competition or us?” or “Which technique is the right one?” – is illustrated using an attention-grabbing visualisation of the famous allegories “the rabbit or the hedgehog” and “the chicken or the egg”.

Red Dot

Credits
  • Client:
    Finanz Informatik, Frankfurt/Main
  • Design:
    beierarbeit GmbH, Bielefeld
  • Head of Marketing:
    Claudia Lensker
  • Head of Advertising:
    Christoph Rutter
  • Strategic Planning:
    Claudia Ellerbrake
  • Project Management:
    Andreas Honsel
  • Creative Direction:
    Christoph Beier
  • Photography:
    Christian R. Schulz, CRSchulz Photography, Bielefeld
  • Production:
    Torsten Herrmann, tvdruck, Bielefeld

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