Packaging

meingenuss.de Tea Range

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True to the motto “It’s T(ea)-time”, each tea by the delicacies label Mein Genuss is associated with the letter T in an individualised typeface. The different versions of the letter T for the 20 kinds of tea appear punched out, so the tea in the glass jar fills the outline. The letter as a key visual is also placed on the lid label, which doubles as a freshness seal. The glass product packaging provides a clear view of each tea mix, thus conveying the tea’s high quality. In addition, the premium cork stopper emphasises the value of this natural product.

Credits
  • Client:
    Mein Genuss GmbH, Landsberg am Lech
  • Design:
    Clormann Design GmbH, Penzing
  • Creative Direction:
    Michaela Vargas Coronado