Packaging

Melicena

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The relaunch of this packaging design for organic ice cream aims at setting the brand apart from competitive products. An original illustration style lends the packaging an extraordinary look that is unique within the organic food market. The packages present the Melicena family, a distinctively designed Italian family that embodies the brand. Each family member presents a different flavour and furthermore communicates characteristic statements. Both graphics and text are highlighted by product-specific colouring.

Credits
  • Client:
    Novescor GmbH, Mainz
  • Design:
    Leo Burnett Deutschland Leo Burnett Läufer, Berlin
  • creative direction:
    Andreas Pauli, Andreas Läufer, Julia Rottmann, Alexander Haase
  • art direction:
    Anna-Lena Petersen
  • illustration:
    Paulo Mariz
  • art buying:
    Cornelia Richter