“MEMBERSHIP &” is a premium brand of Samsung Card targeting VIP customers in Korean society. In the form of a credit card it aims to provide inspiration and network benefits. The promotion kit expresses a sense of pride and self-esteem. All members are presented with an impressive invitation kit, personalised with the recipients name being handwritten. When joining, new members receive a welcome kit, reminiscent of an award certificate. The newsletters and invitations that follow are consistent with the brand identity.