Web Special

Mercedes-Benz A-Class First Impression

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The world premiere of the new A-Class was presented via a web special live from the Geneva Motor Show. Since no company product details of the new A-Class were to be disclosed, the idea was to inform the target group via trade visitors and online users talking about their first impressions. With a mobile camera team and hosts at the booth, the online users could ask about vehicle details and the visitors at the trade fair responded by describing their live impressions. Fixed cameras, showing the A-Class from different angles, rounded off the overall impression of the vehicle.

Credits
  • Client:
    Daimler AG, Stuttgart
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden
  • creative direction:
    Anastasia Lyutikova
  • art direction:
    Kris Rauch