Red Dot Design Award
Book

Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior

Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior | Red Dot Design Award

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This picture book analyses the importance of design as a trademark and a factor of success for the Mercedes-Benz brand by using modern processes in the fields of photography and printing technology such as 3D images. Taking the latest models as examples, the authors identify the key elements in the design idiom that mark all Mercedes-Benz models. The picture book gives an interesting view into the repertoire of styles of the automobile brand and explains how characteristic design elements are continuously developing.

Red Dot Design Award

Credits
  • editor-in-chief/text:
    Christof Vieweg
  • art direction:
    Gregor Claudio Vykruta, Jörg Weusthoff, Ralf Klenner
  • photography:
    Daniele di Miero,   Harry Ruckaberle,   Dustin Schwing, Hans-Jürgen Wiesner 
  • artwork:
    Sandra Martens
Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior | Red Dot Design Award
Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior | Red Dot Design Award
Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior | Red Dot Design Award
Mercedes-Benz DESIGN Exterieur Mercedes-Benz DESIGN Exterior | Red Dot Design Award