Client: Brunner GmbH, Rheinau, Germany
Website
Mercedes-Benz Lifestyle Configurator
Mercedes-Benz offers its customers an intelligent and innovative way to experience, explore and engage with their vehicles – the Mercedes-Benz Lifestyle Configurator. It is designed to make vehicle selection easier, faster and more personal, while addressing the needs of customers with little or no particular affinity to technology. With a clear focus on the individual preferences, users are guided in an interactive manner through different aspects of their lifestyle, which cover diverse areas such as travel, sports and living. A powerful algorithm operates invisibly in the background and introduces Mercedes-Benz customers to their individual vehicle recommendations including accessories.
Credits
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Digital Concept:Jens Schlüter, Markus Mannes, NOLTE&LAUTH GmbH
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Design:Berylls Strategy Advisors GmbH, Munich NOLTE&LAUTH GmbH, Stuttgart
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Programming:Sebastian Loose, Sebastian Luxem, NOLTE&LAUTH Thomas Niessen, SBN Data Technologies Hendrik Stange, Dr. Claus-Peter Buszello, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS, Sankt Augustin
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Client:Daimler AG, Stuttgart
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Project Management:Malte Broxtermann, Rosita Kraus, Berylls Strategy Advisors GmbH Frank Sesselmann, NOLTE&LAUTH GmbH Armin Seidel, Daimler AG